How Can I Spend MORE Money?
Hi there – greetings from a sunny London, England! This topic has come up a few times with Private Clients recently and it’s important, so I thought I’d send you a quick summary too. The Problem: Most...
View ArticleGuaranteed Top-Tier Promotion For You or Clients?
Hi there – quick question for you today. Do You Want This? We’re thinking of launching a press release writing and publicity service that gives you (and/or your clients) all this: Press release written...
View ArticleHow I Got Interviewed By INC Magazine
A few months ago I was at home finishing off some client emails at around 10pm and I got an unusually late call from my assistant, Charlotte. “A journalist from Inc wants to interview you ASAP” she...
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The Downside of Discounts…
Hi there – quick update for you. The folks at KISSmetrics have just published a new guide of mine: Can You Buy Loyalty? The Downside of Discounts It’s already got a ton of re-tweets, and I thought...
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Twitter Lead Generation Card – Can You Gain Direct Leads With Every Tweet?
Twitter cards aren’t new, but for those of you who don’t know they are basically digital multimedia experiences in the form of ‘business cards’ attached to tweets that are visible to all your...
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The Power of REAL Validation…
Hi there, greetings from a (finally) sunny London, England! May was my birthday month, so I typically work shorter weeks. But I’m back in the saddle and ready for some concentrated acceleration. Ready...
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How To Make Any Marketing More Effective
Is your marketing all the same? You know what I mean… Every offer you make basically says “here’s why our product/service is good. Here’s what it will do for you. Here’s why we’re better than the...
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Letting Go – and Why You MUST
Quite often I get unsolicited questions sent in by subscribers. I enjoy hearing from motivated business-owners – and I’ll answer briefly when I can. But one came in the other day that I took special...
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How Business Buyers Use Social Media
Recent research by Forrester took a deep dive into exactly how business decision makers are using Social Media. Not just for business purposes… but which sites they use for any reason, and HOW they use...
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Why It Pays To Stop Selling…
You already know that compelling content has the power to cut through the noise of online sales messages and reach your prospects at every stage of the buying journey in ways that interruptive outreach...
View ArticleEnd of Year Bottleneck Elimination and Goal-Setting
At the end of each year we here at JTN & Associates take a few days (between Christmas and New Year) to reflect on the previous year and plan for the next. During this time we: Identify and...
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Twitter Marketing Cheat Sheet Infographic
Wondering what to tweet? What time to tweet & what day to tweet? Here’s our Twitter marketing cheat sheet Infographic to hone your tweets for maximum marketing impact. SOURCES Adage, Buffer...
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Facebook Edgerank Exposed
This image is the perfect size for twitter – Feel free to tweet it Simply put, here’s what Facebook’s News Feed ranking algorithm, known as EdgeRank, means to you: The more users interact with a...
View ArticleWhy I Dislike Facebook “Likes”
Let me start by saying that I’m all for Facebook advertising. With 27% of all time spent online spent on social networking websites (Source: Experian Marketing Services), Facebook’s 1.3 billion active...
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How to Extend the Reach of Your Marketing Materials…
If you’re a smart marketer, you know what you should be doing to grow your business (and probably even instruct your clients not to skip a marketing beat) - But, it’s not always easy to follow your own...
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The Key to Successful Client Attraction
It goes without saying that inbound marketing works and consistent content production is the cornerstone of a successful inbound strategy. However, inbound marketing is no longer a “deviant” strategy...
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Why Your Marketing Content Isn’t Working…
The way I see it, there’s a big problem with statistics like this one: 61% of customers say they are more likely to buy from a company that delivers custom content (Source: Custom Content Council)...
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6 Tips for Blogging Success
There’s no denying that blogging is good for business. With B2B companies that blog generating 67% more leads than those that don’t (SocialTimes), one thing is clear… If you’re not blogging, or if...
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Letting Go – and Why You MUST
Quite often I get unsolicited questions sent in by subscribers. I enjoy hearing from motivated business-owners – and I’ll answer briefly when I can. But one came in the other day that I took special...
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The Good, The Bad and the Business Blog: How agencies can turn ‘ugly’ blogs...
There’s no denying that blogging is good for business. With B2B companies that blog generating 67% more leads than those that don’t (HubSpot), one thing is certain – If you’re not blogging, or if...
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